Bringing together low costs and high value

When was the last time, you thought about low costs and high value?

We tend to do both, but have difficulty reconciling them.

A few have mastered it.

Think of classic examples Walmart, Ikea, Motel One.

How did they come up with that?

I am not so sure about Walmart and Ikea, but for Motel One one of the founders Mrs. Schelle-Müller explained ones: They wanted to create low priced pensions at intersections of highways. But it didn’t work out. Then inspired by the teal color of the ocean (Mallorca) they started equipping a container with high value design furniture to mimic a room.

Then the stripped much away what you find otherwise. Conference rooms, breakfast rooms, different room layouts… and arranged so much more to bring together design and budget to business travelers in the center of cities.

If you know, that they started in 2000 than you see the power of combining low costs and high value.