Strategy can be done.

At the end it is just a choice.

A choice

• what you want
• how to go about it.

It is a choice on the information at hand.

It is a choice on your assumptions.

It is a choice how you imagine the future.

To make a choice you need options.

Options that tackle the greatest addressable challenge or opportunity.

Options that are within your (stretched) reach.

Options for which you have the best case that they will move you forward.

Here is How

Step 1:

Become clear of what the organization or unit is capable of

Look into past successes and failures

Step 2:

Take stock

Collect current observations, ideas, pain points and concerns from customers and all others

Step 3:

Decide on what the greatest addressable challenge or opportunity for your organization is

Step 4:

Ask questions

Ask: Why is it difficult?! Ask: What if…?! Ask: Isn ‘t it…?! Ask: Can we address it?

Step 5:

Decide on your strategic moves

What will help you succeed?

Step 6:

Develop your action plan

Step 7:

List your assumptions

What must be true?

Step 8:

Challenge your assumptions and plan

Step 9:

Develop a story and communication

(Step 10):

Iterate if needed

Since there are assumptions, there is some risk.

It must feel a little uncomfortable.

Than it is good!

If it doesn’t feel good, ask: What is the greater risk?’

Just continue as is?

or

Having a strategy?