A tip for leaders who want to help their organization be more innovative

There is a belief that innovation is only good if something is radically new. You have to invent something. So one should focus exclusively on discarding everything that is present.

That couldn't be further from the truth. For people to embrace the new, they need to understand what the new will do for them. So innovation is often about combining things in a new context.

Copying things can help do the trick. Certainly not 1:1, but in an adapted context.

The question is, what can we copy from someone else to create unique value for our customers in our context?

Copying things can generate new ideas. In many ways, your company will recognize how other industries or markets create value.

Successful innovation can come from combining existing ideas or applying them in new contexts.