The true opponent of innovation

In large companies, there are many people.

People who have to coordinate.

People who need to work together.

People who need to understand how to create customer value.

But when innovation comes into play, the system is often disrupted.

Budgets and headcounts shift.

There are doubts as to whether this will make a difference.

Nobody knows the future, nobody dares to move forward.

If things don't work out, the tap will be turned off after about two years.

The real enemy is sitting in our own house.

How can this be improved?

Be open and honest.

Ask good questions.

Pay attention to early signals.

And allow creative friction.