Telling different stories for an innovation

Innovation is fundamentally about introducing something novel, bringing about change, and, in doing so, encountering a communication challenge.

To make an innovation successful, effective communication with all stakeholders is imperative. However, every stakeholder group requires a tailored narrative.

For those providing funding, they need to grasp the story—whether it's about being the best, the underdog, or the hardest worker.

Customers, too, should comprehend how the innovation integrates into their lives. They seek a relatable category but also need to grasp the unique aspect that the innovation brings.