Anglers and innovators

Anglers and innovators have a similar task.

They don't know where the customers are. They don't know what the customers really jump at.

You have to make your offer palatable and choose their tools, the place, the time.

A lot of it is trial and error.

Over time, they learn where and when they are most likely to succeed.

They perfect their art.

They look at what others are doing and use that in their own way.

Do you fish sometimes?