The innovation hourglas

The success of a company is like an hourglass. At the beginning, there is a great idea, the products sell, sales and profitability are right. The sand begins to trickle down.

If no new sand is added at the top or the opening is made smaller, the prospects for the future dwindle over time.

Companies that keep reinventing themselves know how to keep the top half of the hourglass filled. They know that both a reduction in the size of the opening through cost savings and additional sand through new innovations are needed. They have a sense of timing and risk. They have a culture that ensures the top half stays filled.

They know their hourglass and keep it running.