Dealing with noise

There is a sea of (advertising) messages. Spots in the media, social media, billboards, at the supermarket checkout, in the mailbox.... These messages are everywhere. Just in case, the message awakens desires or arrives just at the right time. Sometimes it also tries to impart knowledge.

The filter at the recipients is massive. Many impulses are ignored if possible. They should no longer reach the perception threshold.

And yet the game continues to be played.

Companies spend more money, send the more impulses or into more channels.

The noise level is rising.

So many impulses can no longer be processed. Cognitive overload develops.

What would be better?

Do without the signals? No, certainly not. The gap is filled in a millisecond by others. The receivers forget the original transmitter.

More individual and direct? That is a dream. Often accompanied by legal boundary conditions or ethical questions.

Create a pattern? I.e. repeating the same promise again and again and regularly. Visually and in speech and writing.

Gamify? Interaction and entertainment to pass the time.

Riding the waves? NFT's have been trending. Fashion labels used them to appeal to audiences.

Telling stories? Stories connect, foster imagination, and can be retold more easily.

Ask questions? Questions set the search for the answer in motion.

Personal bridges: Only for important customer relationships?!

What works for you?